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<channel>
	<title>Dirty Little Secret</title>
	<link>http://www.dlsnyc.com</link>
	<description>Dirty Little Secret</description>
	<pubDate>Sun, 17 Oct 2010 20:04:26 +0000</pubDate>
	<generator>http://www.dlsnyc.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Nuvo Stars </title>
				
		<link>http://www.dlsnyc.com/Nuvo-Stars</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Nuvo-Stars</comments>

		<pubDate>Sun, 17 Oct 2010 20:04:26 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Website, Art Direction]]></category>

		<guid isPermaLink="false">706971</guid>

		<description>Nuvo Stars is an ongoing campaign ran by liquor company Nuvo. Known for their pink sparkling liqueur and hot models. This site was built for models to compete at a chance to be an official Nuvo spokesmodel. 

The site was built on the Wordpress platform, with a lot of customization including forms, leaderboard, rating and more. The site is user generated content so it had to be very easy for the user to upload the content and keep things consistent.



Project Link 
- Nuvo Stars



&#60;img src="http://payload.cargocollective.com/1/0/2517/706971/nuvoone.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/706971/nuvoone_o.jpg" data-mid="3322917"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706971/nuvofour.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/706971/nuvofour_o.jpg" data-mid="3322916"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706971/nuvosix.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/706971/nuvosix_o.jpg" data-mid="3322919"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Under The Mush</title>
				
		<link>http://www.dlsnyc.com/Under-The-Mush</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Under-The-Mush</comments>

		<pubDate>Sun, 17 Oct 2010 18:22:40 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Wordpress Customization, Web Design, Logo Design]]></category>

		<guid isPermaLink="false">441784</guid>

		<description>Under the mush is an online interactive social magazine that transcends traditional blogging. Readers don’t simply read our post they interact with our post. Our post, profiles and features highlights the culture, music, fashion and lifestyle of New York’s underground scene. Too often absolute talent goes unnoticed because it isn’t packaged according to mainstream standards. The site is powered by Wordpress.

The custom Wordpress allows the brand to update their site easily, the color scheme represents the bold daring young reader.
.


Project Link 
- Under The Mush




&#60;img src="http://payload.cargocollective.com/1/0/2517/441784/mushthree.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/441784/mushthree_o.jpg" data-mid="1977668"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/441784/mushone.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/441784/mushone_o.jpg" data-mid="1977667"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/441784/mushtwo.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/441784/mushtwo_o.jpg" data-mid="1977670"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/441784/prt_mushone.jpg" />

	</item>
		
		
	<item>
		<title>Kidd Kidd</title>
				
		<link>http://www.dlsnyc.com/Kidd-Kidd</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Kidd-Kidd</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:40 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Website, Art Direction]]></category>

		<guid isPermaLink="false">707054</guid>

		<description>Kidd Kidd aka Nutt Da Kidd, is a New Orleans rapper originally part of the group Sqad Up. He is most noted for his verse on Lil Waynes "Mrs Officer" song. This is the initial design for his website where fans can get his newest music, videos, tweets and merch. 
.


Project Link 
- Coming Soon


&#60;img src="http://payload.cargocollective.com/1/0/2517/707054/kiddkidd.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707054/kiddkidd_o.jpg" data-mid="3323417"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707054/kiddkiddone.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/707054/kiddkiddone_o.jpg" data-mid="3324495"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707054/kiddkiddthree.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/707054/kiddkiddthree_o.jpg" data-mid="3324496"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/707054/prt_1287288988.jpg" />

	</item>
		
		
	<item>
		<title>Majority Rules</title>
				
		<link>http://www.dlsnyc.com/Majority-Rules</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Majority-Rules</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:35 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Branding, Identity]]></category>

		<guid isPermaLink="false">707297</guid>

		<description>Product of the brainchild known as Shotta Correy. Majority Rules is a lifestyle brand with a contemporary street feel. Correy approached us with his idea and we brought it to life with these initial logos and identity.
.




&#60;img src="http://payload.cargocollective.com/1/0/2517/707297/majority2_2.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707297/majority2_2_o.jpg" data-mid="3324654"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707297/majority3.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707297/majority3_o.jpg" data-mid="3324646"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707297/majority1.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707297/majority1_o.jpg" data-mid="3324644"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Spire</title>
				
		<link>http://www.dlsnyc.com/Spire</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Spire</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:34 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Branding, Identity]]></category>

		<guid isPermaLink="false">707294</guid>

		<description>Spire is an inspirational playground. A retail store selling books and other artsy merch. Its a designers haven full of resources and great energy.

The logo had to incorporate all what the space; art, ideas, books, coffee and computer workshops.

&#60;img src="http://payload.cargocollective.com/1/0/2517/707294/spire_1.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707294/spire_1_o.jpg" data-mid="3324578"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707294/spire2.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707294/spire2_o.jpg" data-mid="3324597"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/707294/prt_1287290151.jpg" />

	</item>
		
		
	<item>
		<title>Peter Currency</title>
				
		<link>http://www.dlsnyc.com/Peter-Currency</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Peter-Currency</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:33 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Graphic Design, Art Direction, Web Design]]></category>

		<guid isPermaLink="false">705050</guid>

		<description>Peter Currency the rapper hails from Brooklyn, NY. His approach is unparalled to the current sounds available to the hip hop circuit at the moment. 

Our job was to take his name and build a solid theme and feel for his name brand. We decided to create a bill, yes his own currency. Adding elements like his picture, the statue of liberty, empire state building and the 9/11 towers under attack.

His blogsite was built on a Wordpress platform and his shopping cart was done with Big Cartel to achieve seamless integration.


&#60;img src="http://payload.cargocollective.com/1/0/2517/705050/currencytwo.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/705050/currencytwo_o.jpg" data-mid="3322573"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/705050/currencythree_2.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/705050/currencythree_2_o.jpg" data-mid="3322743"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/705050/currencyfour_2.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/705050/currencyfour_2_o.jpg" data-mid="3322740"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/705050/prt_1287266341.jpg" />

	</item>
		
		
	<item>
		<title>Desi Lu Sweets</title>
				
		<link>http://www.dlsnyc.com/Desi-Lu-Sweets</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Desi-Lu-Sweets</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:32 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Website, Identity, Art Direction]]></category>

		<guid isPermaLink="false">706949</guid>

		<description>Desi Lu Sweets started with two young ambitious women. Jennifer Slater and Tabitha Hernandez.  With a passion for baking and a love for cocktails in common. They decided to play with the idea of creating an adult cupcake. So with a home bar and baking products, the two women came up with delicious treats specially made for the grown-up!

What we did was take the sweetness and cool factor and gave it a sweet look. Incorporating the company colors of turquoise and lavender. 

We created the logo, logotype, packaging, stationary and website. We called in Sasha Gitin to shoot the cupcakes for us, which came out delicious.

Food Photographer: Sasha Gitin

Project Link 
- Desi Lu Sweets

&#60;img src="http://payload.cargocollective.com/1/0/2517/706949/desitwo.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/706949/desitwo_o.jpg" data-mid="3322753"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706949/desione.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/706949/desione_o.jpg" data-mid="3322751"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706949/desisix.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/706949/desisix_o.jpg" data-mid="3329039"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706949/desithree.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/706949/desithree_o.jpg" data-mid="3322752"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706949/desifive.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/706949/desifive_o.jpg" data-mid="3322816"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/706949/prt_1287268684.jpg" />

	</item>
		
		
	<item>
		<title>Phil The Mayor</title>
				
		<link>http://www.dlsnyc.com/Phil-The-Mayor</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Phil-The-Mayor</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:30 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Website, Identity]]></category>

		<guid isPermaLink="false">706982</guid>

		<description>Phil The Mayor is not only a staple in Miami but an icon. He is the go to guy for celeb A List parties. From P. Diddy, Jamie Foxx, Kanye West, Lebron James to name a few. So when Phil approached us with an opportunity to craft his blog that will capture all his excitement it was an honor. The approach was simple clean and straightforward. Focusing on imagery from the parties.

We built the site on a Wordpress platform. Adding Twitter feeds and event module.

&#60;img src="http://payload.cargocollective.com/1/0/2517/706982/philone copy.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/706982/philone copy_o.jpg" data-mid="3323184"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706982/philthree.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/2517/706982/philthree_o.jpg" data-mid="3322993"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706982/philtwo_4.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/706982/philtwo_4_o.jpg" data-mid="3323089"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/706982/philfour_3.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/706982/philfour_3_o.jpg" data-mid="3323086"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/706982/prt_1287271867.jpg" />

	</item>
		
		
	<item>
		<title>Frsh Concepts</title>
				
		<link>http://www.dlsnyc.com/Frsh-Concepts</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/Frsh-Concepts</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:29 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Website, Identity, Art Direction]]></category>

		<guid isPermaLink="false">707033</guid>

		<description>Frsh Concepts is a lifestyle online store selling contemporary clothing to the youth culture in tune with the cool. Using their media, retail and social networks they bring to the people Frsh Conceps website. 

We built the site on a Wordpress and Big Cartel platform. We also created the Frsh Concepts logotype to be used on the site.





&#60;img src="http://payload.cargocollective.com/1/0/2517/707033/frshone.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707033/frshone_o.jpg" data-mid="3324713"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707033/frshfive.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707033/frshfive_o.jpg" data-mid="3324752"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707033/frshfour.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707033/frshfour_o.jpg" data-mid="3324754"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707033/frshthree.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707033/frshthree_o.jpg" data-mid="3324723"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707033/frshtwo.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707033/frshtwo_o.jpg" data-mid="3324725"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/707033/prt_1287292383.jpg" />

	</item>
		
		
	<item>
		<title>SlowBucks TV</title>
				
		<link>http://www.dlsnyc.com/SlowBucks-TV</link>

		<comments>http://www.dlsnyc.com/following/dlsnyc.com/SlowBucks-TV</comments>

		<pubDate>Sun, 17 Oct 2010 16:45:28 +0000</pubDate>

		<dc:creator>Dirty Little Secret</dc:creator>
		
		<category><![CDATA[Website, Art Direction]]></category>

		<guid isPermaLink="false">707034</guid>

		<description>SlowBucks TV is a media and artist development project being pushed by Hip Hop socialites Slow and Bucks. Their ties to the DipSet (Cam'ron Jim Jones Juelz Santana), Gunit (50 Cent, Lloyd Banks, Tony Yayo), Snoop Dogg and many more allow them to put this mega site together to allow people interested in being an artist. Teaching them how to create songs, sign deals and market themselves. 

We created the teaser page and initial web site mockup. The site is in development at the moment. You can see the trailer here.


&#60;img src="http://payload.cargocollective.com/1/0/2517/707034/slowone.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload.cargocollective.com/1/0/2517/707034/slowone_o.jpg" data-mid="3323281"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707034/slowtwo.jpg" width="600" height="401" width_o="600" height_o="401" src_o="http://payload.cargocollective.com/1/0/2517/707034/slowtwo_o.jpg" data-mid="3323282"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707034/slowthree.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/707034/slowthree_o.jpg" data-mid="3328651"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707034/slowfour.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/2517/707034/slowfour_o.jpg" data-mid="3328649"  border="0" align="left"/&#62;{image3}&#60;img src="http://payload.cargocollective.com/1/0/2517/707034/slowfive_3.jpg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/2517/707034/slowfive_3_o.jpg" data-mid="3328666"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/2517/707034/slowsix.jpg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/2517/707034/slowsix_o.jpg" data-mid="3328650"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/2517/707034/prt_1287289152.jpg" />

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